The internet is an amazing thing. At no other time in history have we had access to so much information and so many people. People are increasingly turning to the internet to answer questions, solve problems and review goods, services and yes, lawyers. The question is who and what will they find?
There are unique considerations when marketing a law practice. While marketing technology and automation rapidly advance, the fundamentals of client development remain unchanged: relationships and reputation.
Lawyers who deploy technology to communicate value and solidify relationships will win. Attorneys should utilize automation systems, processes and tools to accelerate professional relationships and demonstrate their knowledge, skill and experience to audiences online.
About Gyi Tsakalakis
Gyi Tsakalakis is founder and president of AttorneySync, a digital marketing agency targeted to lawyers. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync to provide lawyers with improved digital marketing strategies.
Gyi is also president of EPL Digital, an SEO, search engine marketing and analytics company. He is a member of Apcero, LLC, a firm dedicated to equipping people with knowledge and resources to make informed consumer decisions, and the Forbes Agency Council. Gyi regularly writes and speaks on online legal marketing and technology in Chicago and beyond.