Capturing and Delivering the Ever-Elusive “Value”

Lawyers and law firms have been struggling to define and deliver “value” for a long time. Individuals want value, and corporate legal departments are demanding it. But beyond excellent legal work-product and price, most are challenged to truly define value in crisp and easily understood terms. In an era of increased competition, the legal professionals who deliver a measurable value can and will win more often.

One way practitioners are showcasing their value is through process and journey mapping. While not new to other industries, mapping the customer journey is relatively unheard of in the legal arena. It looks beyond the core work-product deliverable and explores the entire relationship between the client and the lawyer. The SeyfarthLean approach uses both lean and design techniques to distill legal matters down into a simplified process, eliminating redundancies, and increasing efficiency while lowering costs all while ensuring the client experience is enhanced.

Is the current model lawyers and law firms have in place still effective? Are there ways to better serve our current and potential clients? Can incorporating new business models or even a project management system help lawyers better serve the public?

Josh Kubicki, Seyfarth Shaw

Josh is the Chief Strategy Officer at Seyfarth Shaw, a law firm recognized for its client service model that combines the principles of the design thinking and Lean Six Sigma process improvement with project management and tailored business and technology solutions. In this role, Josh oversees the firm’s practice development, marketing, business development, pricing, Lean solutions, business design, and business intelligence teams.

A recognized expert and thought leader within the legal sector, Josh has held a number of leadership roles within global legal service organizations. He also serves as an adjunct faculty member at Michigan State University, where he developed design-thinking coursework for J.D. candidates.

Josh received his Bachelor of Arts in Political Science from Niagara University, before going on to receive his juris doctorate from The Catholic University of America’s Columbus School of Law.